Comme Des Garcons Secrets

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Among the most influential fashion houses on the earth. Its world achievement was not developed by means of standard promoting or mainstream tendencies, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional technique became the foundation for CDG’s worldwide enlargement.

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CDG attained Worldwide notice by presenting clothes that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of global style editors and potential buyers early within the eighties.

This global visibility strengthened the CDG Hoodie name and attracted faithful prospects from each and every corner of the whole world.

The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed photographs of the gathering with visuals taken at Auschwitz focus camp, and also the controversy acquired Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection dealt with the concept of the persona,[fifteen] the various ways to current a single's self to the globe. Fusing tailor-made menswear with feminine components for example corsets and flower printed dress fabrics, Persona was An additional selection that merged the feminine Together with the masculine.

CDG developed a powerful distribution process by putting its goods in top luxurious suppliers like Dover Street Current market, SSENSE, Comme Des Garcons Farfetch, Barneys, and Global boutiques. This gave the brand usage of elite consumers globally while preserving its creative integrity.

In 2017, the business released a different fragrance, Concrete, and marked its launch from the US having a meal curated through the artist and chef, Laila Gohar.

Each individual retail store was made as a creative House, improving CDG Hoodie's reputation for innovation and presenting shoppers an immersive retail practical experience.

With all the increase of online shopping, CDG expanded its achieve by offering collections by way of Formal and partnered e-commerce platforms. Social networking and manner communities helped unfold the model’s id, producing parts just like the Participate in Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned Just about the most identified sneaker collaborations on the globe, assisting CDG achieve world wide mainstream visibility though being accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, typically extra like artwork installations than manner shows earned globally media coverage, reinforcing the brand's track record for groundbreaking creativity.

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The company also produces a line of agendered fragrances, most of which happen to be unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]